Book 3 Chapters 4-6

"He gazed up at the enormous face. Forty years it had taken him to learn what kind of smile was hidden beneath the dark mustache. O cruel, needless misunderstanding! O stubborn, self-willed exile from the loving breast! Two gin scented tears trickled down the sides of his nose. But it was all right everything was all right, the struggle was finished. He had won the victory over himself. He loved Big Brother"(245)

To get Winston to love Big Brother, the party had to work a lot. For instance, at first they scared him by accusing him of lots of crimes. They wanted to humiliate him and destroy his power of reasoning and arguing. This works because he had never been weakened to a point that he loses power of reason. They then have Winston understand the party. O'Brien tells him that he is the author Goldstein's book and that rebellion against the party is not possible since they have absolute power over all the citizens. This does not convince him, therefore he is taken to room 101. Here, he faces rats which are his greatest fear. When he sees them, he quickly betrays Julia and shouts that she is the one that should be punished. By this stage we see that Winston has been broken down, and rebuilt in the way the party wants him to be. Ultimately he learns that she has also betrayed him. He recognizes that the party can even control love, therefore there was no other choice than to accept to love Big Brother.